Carta is a greeting card company with a fun side. It creates handmade cards with handwritten messages inside. It is bright, happy and quirky. The Tagline says it all, Send a Smile.
To create this fun brand, Carta uses bright blues and oranges and an illustrative style on all their promotional products including their website, commercials, and in the process book.
Specifically on the website, animations will be used to give it a quirky interactive feeling. It will also use media queries so a card can be sent from any device.